Greater Cleveland Real Estate Blog

Cleveland Real Estate : iPhone Home Search Application By Local-n-Global Realty

Local-n-Global Realty is proud to announce our new exciting services for Cleveland home buyers and home sellers. If you use an iPhone, you can see all current MLS information about the houses around the area where you are now, right on your iPhone screen!

 

Just do few very simple steps.

• Download MyAgent by IDX Broker application from your app store. It's free.

 

• Enter agent's code 7308

 

• Your iPhone's built-in GPS will define your location and you see the map of the area where you are now and all the active MLS listings in the area!

 

• Touch the home icon on your screen to find out more details about the house which you like 

 

• See all the pictures which listing agent put into the system

 

• If you want more information or if you are willing to see the home just touch the upper left corner of the screen where my phone is and I will answer all your questions immediately.
  

                                                        

         Download MyAgent app from your App Store.                                               Enter code 7308

 

Enjoy your Real Estate Search  in convenience of your iPhone.

 

                                                  

                                              Touch my phone number 216-548-4663

                                  if you like to see the house or want to get more information.

 

Have a happy and cool Real Estate search in Cleveland!

7308Have a happy and cool Real Estate serach in Cleveland!

The only reason why I decided to buy iPhone at first place was that I noticed how my clients used its applications for search of Real Estate information while we were touring the houses.That was a shame that I knew nothing about it and was not able to share their experience or give some advice on better use of it.

So - as I like to be where my clients are - I buy my first iPhone and immediately fall in love with it.

 

    What a treasure for Real Estate agent!

Excellent maps, very good GPS help us plan and navigate our showings seamlessly.

Built-in compass helps answer the questions "Does this house face East or what?"

Very convenient contact system and calendar help organize our appointments and contacts.

Safari Web browser is very decent and  works wherever 3G connection or Wi-Fi is (almost everywhere).

E-mails are easily accessible.

Instant access to Facebook, Skype and Twitter keeps you connected with your clients and sphere of influence.

That all is great but better news is that iPhone is a real treasure for the marketer on the go!

It has a very decent built-in photo camera. And you can immediately share your pictures via e-mails, Facebook or Twitpic Poster. All these applications are free and very easy to use.

Thanks to my iPhone I start fighting my video-phobia. First time I experimented with my iPhone video at one of my Open Houses in South Euclid. When it's a low traffic at your Open House, why don't you try to invite more people via short video? So, I shoot a minute of a video and post it on Facebook. It would be even better to post it on YouTube but I had no time to learn how to do it at that time as new visitors stopped by and I decided to try it later.

Here is another sample of a short video of a very good house in Pepper Pike listed by Local-n-Global Realty. It's very amateur but, please be kind not to nail me down for unprofessional video shooting. I am the Real Estate broker, not a videographer after all :) !

The whole idea is that you can do any video in few minutes, post it on YouTube, use right tags and description and publish it on any site or blog using embed code. Very easy, very mobile and very effective way to promote your listings!

 

 

 

 

 

I will keep sharing more ideas of using iPhone in Real Estate practice. Do you have any good stories or experience?

 

Home decoration magazines start telling that wallpaper is back again. It's kind of  a new treng in  home design. However, many buyers get resisted to idea of removing wallpapers. Many houses sit on the market because of wallpaper.

The blog post below is one great piece of advice to home sellers. 

Think about it! Potential buyers have even more objections against removing YOUR wallpaper than you do.

Have a happy and smooth home selling experience!

Orange Schools: New Families Orientation

It's an exciting time of year for many families who chose to move to Orange School District. School will start very soon, and kids and their parents will benefit from one of the most brilliant educational systems in Ohio.

New residents of Pepper Pike, Orange, Hunting Valley and Moreland Hills are getting themselves prepared to meeting with teachers and staff of Orange Schools. Orange is famous for its warm reception of new families!

I remember how almost 12 years ago our family relocated to Moreland Hills. We were thrilled with all the attention, care and incredible professionalism of Orange teachers and staff. Being recent immigrants, our boys received excellent English as Second Language classes. I am so grateful to parents of O students  who volunteered their time and love to teach our younger son English, too!

I can't find right words of gratitude and appreciation for all people in Orange schools who cared about our older son when he got his cancer treatment and needed so much of special attention. Thank you, thank you, thank you! God bless all of you!

Wonderful community, excellent academic opportunities, programs for kids with special needs, endless possibilities for gifted children, creative arts, technology, athletics - everything is open and available for families who live in Orange School district.

Please mark your calendar and come to New families orientation to Orange Schools 08/17 - 08/19/2010.

Welcome!

I know how many people feel fustrated by seeing Real Estate listings without the pictures. I don't blame those buyers who merely skip the listings without the photos.

I honestly can not understand why the sellers don't fire the agents who did not bother to stop by at the house and take few nie pictures of the home and the neighborhood.

Hopefully, this post by Lenn Harley will help few more agents to realize how important the good pictures are.

 

Excellent home in Shaker Heights is offered for sale or rent. Very rare opportunity to take advantage of such a generous offer. All the houses on Glencairn Rd. in Shaker Heights were sold for over $130,000 during last 12 months. Sellers of 3706 Glencairn offer this wonderful, ready to move in home for just $119,000. Rent for $1,250/month may be considered, too.

 

 

Pepper Pike, South Euclid, Shaker Heights:

3 houses be Open to public;

3 % discount be offered to qualified buyers

Local-n-Global Realty will host Open House Extravagnza this weekend, 07/24 - 07/25/2010.

Don't miss!

 

Giving listing presentations to Cleveland home sellers is one of my favorite and one of the most rewarding activities in Real Estate.

One of the most important and challenging parts of any listing presentation is to answer the main question: What's In It For Me, The Home Seller?  What's in all your cool technologies for me, dear agent? What's in all your Internet advertising for me? What's in your company's Big Name for me? How shall I benefit from all your efforts?

Home sellers are better hiring the Real Estate agent only if all these questions are addressed and answered during the listing presentation.

For Real Estate professionals, there are few major goals to be achieved during the winning listing presentation:

• Understand the home owners' objectives, needs and goals

• If the home sellers' goal is to move, then define the desired time frame for making this move
• Offer and discuss with the home owners the winning marketing strategy, including the right pricing
• Discuss and make an agreement on house presentation rules, including showings and Open Houses
• Set up the communication rules, including frequency and the ways of communication
• Set up the partnership between the home owners and their agent in successful sale of the house
• If the home owners' objective is not necessarily to move or if their expectations are unrealistic, BE HONEST and explain in a professional manner that listing the property for sale now may be more harmful than useful.

Most of home sellers interview more than one agent prior to making a decision on whom to hire. There are definitely more than one thing to consider while making this decision. It's the agent's personality, professionalism, knowledge of the market, enthusiasm, experience, ability to present herself, ability to handle objections, compassion, and many more. Well prepared and well performed listing presentation is the best indicator of your agent's professionalism.

As many Real Estate agents do, I've been constantly mastering my presentation to home sellers. We created a simple document for our home sellers to help them understand our high standards and - which is more important - how they, the home sellers, will benefit from our professional work. Please review and give us your feedback on this document.

Thanks a lot!

Should we be more creative to sell all this inventory of Solon homes for sale?

I was doing the Solon Real Estate market absorption rate analysis for one of my clients the other day. Results were not unexpected but still unpleasant. In popular Solon OH we have a many-many months inventory of homes for sale.

What level of creativity is needed from Real Estate agents to sell out all this inventory?

I don't believe that it's all about pricing. Most Solon homes are priced very reasonably considering all the amenities of this great city, excellent school system, and condition of Solon properties.

Most of home buyers in Solon OH have good income, well qualified for mortgage financing, and have good credit history.

I know that excellent Real Estate agents work in Solon area. Maybe, we need just more creativity? Fresh look at the way we market homes? Better attention to core needs of our clients?

What do you think?

Just take a look at the results of the absorption rate analysis for Solon and few other cities in Greater Cleveland area. Too many homes for sale!

 

Cleveland Real Estate: Is On-line Marketing Efficient Enough To Attract Buyers To The Best Deals?

Every good Real Estate agent knows about necessity of on-line marketing. After all, over 80 % of all home buyers start home search on the Internet!

Every productive Real Estate agent knows about nice "side effects" of on-line marketing, such as name recognition, 24/7 acessibility, ability to communicate your message to thousands of Internet users.

Every excellent Real Estate agent knows about challenging, yet winning combination of almost instant communication with potential customers and long-lasting effect of any smartly designed on-line marketing campaign. On-line marketing in Real Estate is all about long-term and long-lasting benefits.

But what about short-term, immediate benefits?

Just an example. We in Local-n-Global Realty currently have listed ten wonderful properties. We take Real Estate marketing very seriously.

• Each of our listings has its own single property web site

• We showcase all Local-n-Global listings on Realtor.com

• We take part in Internet Data Exchange program, so all our listings get a very good exposure on all NorthEast Ohio Real Estate broker's web sites,  including www.Local-n-Global.com 

• We publicize our Ad on Craigslist.com and PluggedinCleveland.com
  

• We syndicate our listings on literally hundreds of Real Estate portals, including Trulia.com and Zillow.com

• We blog about our listings

• We notify our fans and followers about our listings on Facebook and Twitter

• We create individual property web sites on RealBird.com

Still - immediate response depends on too many factors rather than diligent and creative on-line marketing.

I have exciting Short sale listing for serious buyers - excellent, young, priced way below market house in Northfield, OH. It will be Open toady between 1 pm and 3 pm.

My sellers need an immediate attention from the right buyer!

Don't miss it!